It’s called MyFreeImplants.com and it’s a donation site for young women who want free breast implants. But it’s what they do to get the big money that’s troubling for some. “Everyone uses sex to sell. That’s what this really is. It’s marketing and this is America,” said MyFreeImplants.com founder Jay Moore.

MyFreeImplants.com is a business venture hatched at a bachelor party in Las Vegas to help young women raise thousands of dollars for breast augmentation surgery through online donors.

The Web site has taken off. Five-thousand women are now signed up. One woman took her bid for new breasts to YouTube.

The surgery isn’t cheap. It’s usually $4,000 for silicon implants and $5,000 for saline. The money is held in an account until the goal is reached and then sent directly to the surgeon selected. But it’s how the women get the donations that is raising some people’s eyebrows.

“It’s hard to define pornography but you know it when you see it and some of the pictures were very, very suggestive and very pornographic in my opinion,” said Sadie Fields with the Georgia Christian Alliance.

Here’s how it works. The women create a profile on the site that can only be accessed by people, mostly men, who pay a $40 subscription fee and then donate to the women they like. On their profile are pictures the young women provide, usually sexy, nude pictures. And it appears, the more naked their pictures are, the more money they make.

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